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Google eyes move into political polling work - The Hill - 06 Apr 2016 11:54


[[html]]Google is using the excitement surrounding the 2016 election to seek a foothold in the political polling industry.<br><br>The Internet giant has been pushing its survey products to the staffers and operatives who work for presidential and congressional campaigns, as well as the journalists who cover them.<br><br>ADVERTISEMENT<br><br>As we started to get ready for the 2016 cycle, thats when things really started to pick up a bit on my side, said Karen Sheldon, a Google veteran who is an account executive on the sales team for the product, known as Google Consumer Surveys.<br><br>Sheldon has been on the road promoting the new product at Republican primary debates co-sponsored by the company. She has also appeared at conferences featuring polling experts.<br><br>At least one presidential campaign found Googles pitch attractive enough to put a poll in the field using the tool, the company said, while declining to name the candidate.<br><br>Google has also stepped up its outreach to reporters and editors covering the election, giving them free credits to run surveys of their own. The company launched a website in January to explain the service to journalists and let them access data from polls created by Googles team.<br><br>The Wall Street Journal and The Washington Post have both used Googles tools for political polling, and the company has struck a longer-term partnership with the Independent Journal Review, a right-leaning news website that has attracted attention for its viral videos starring presidential candidates.<br><br>The company makes money from the surveys, but the data work has the added benefit of keeping the Google brand prominent in the political conversation.<br><br>We want our data out there, we want the American people to get to the bottom of the issues, we think its a really great and innovative tool for journalists to really see for the election season, said Justin Cohen, a product marketing manager for Google Consumer Surveys, before adding that the effort obviously has great branding impacts as well.<br><br>The cost of running customized polls with Google Consumer Surveys can run in the thousands of dollars, according to marketing materials. Campaigns that want to use more advanced targeting options sign longer-term contracts with the company.<br><br>Data is collected through survey boxes that appear online before someone can read a news article and through an application for the companys Android operating system that provides credits to the Google Play store for answering questions.<br><br>The system delivers results more quickly than traditional polling. The Independent Journal Review, for example, has used survey data to counter the prevailing conventional wisdom around presidential debates; Ignore the Media Pundits: Bernie Sanders<img typeof="foaf:Image" src="" width="100" height="100" alt=""/>Bernie SandersClinton 'not even sure' Sanders is a Democrat Western democracies' witch's brew Google eyes move into political polling work MORE Won the First Democratic Debate, read one headline in October.<br><br>Justin Green, the sites politics editor, says that he values the flexibility that comes from being able to post a poll and get results quickly.<br><br>In most scenarios, unless I really overload it, I can have a poll open and closed within a 12- to 15-hour window, which is just obscene, he said.<br><br>A Google spokesman declined to comment on whether Google was subsidizing some or all of the Independent Journal Reviews polling using the tool. A spokesman for the news site reiterated that the team was excited to work with Google when asked if there was a financial aspect to the relationship.<br><br>Online polling has long faced skepticism. Because most Internet polls rely on self-selecting groups of respondents, obtaining a representative sample can be difficult. Some groups of people including the elderly and the poor are less likely to have access to the Internet, thus excluding them from samples, though Google specifies that its sample is representative of the population on the Internet.<br><br>Google says it can infer a persons age and gender from their browsing history, using technology similar to what it uses to target advertisements, and can determine a persons location based on their IP address. In the mobile application, users answer demographic questions. The data, coupled with careful poll design, can be used to craft a representative sample of the Internet population, the company says.<br><br>Google Consumer Surveys selects potential responses for each survey using inferred demographic characteristics to get as close as possible to the census for the internet population, said Cohen in a statement. This ensures a representative and statistically significant sample. <br><br>Other Silicon Valley companies are also seeking a footprint in political polling.<br><br>SurveyMonkey hired Mark Blumenthal, a well-respected pollster and writer, away from The Huffington Post in October. SurveyMonkey has a partnership with NBC News to produce polls for the 2016 election.<br><br>Jon Cohen, SurveyMonkeys vice president of survey research, said that the company is interested in working with others in the industry to determine a standard of what constitutes a high-quality online survey.<br><br>Sheldon said Google does have to fight against the idea that online polling is somehow less reliable than traditional phone-based polling. But she cast that debate in language familiar in the tech world: that of incumbents and forward-thinking disrupters.<br><br>Thats probably some of my toughest competition is that mindset that traditional polling is traditional polling, and thats the way its always been done, Sheldon said. And were certainly coming in and shaking up a very steady industry that has been established.<br><br>[[/html]] - Comments: 0

Stuck On Page Fifteen? How To Get Your Site A Better Ranking - 07 Dec 2015 23:20


[[html]]dallas seo services
<br><br><img style="float:left;margin:10px;border:none;" src="" width="359" /><br><br>Whether you're a business professional or an aspiring blogger hoping to make some money on the side, your number one tool in the internet arena is going to be something called Search Engine Optimization. This refers to a group of actions you can take to make your website appear as the number one result in a search. Read on to find out how.
<br><br>To maximize your search engine optimization impact, consider your off-site networks. Is your website and/or business widely linked? Are you doing everything you can to take advantage of the power of social networking? If you cannot answer "yes" to either question, consider these ideas an easy way to boost your page views and name.
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<br><br>Clean up your blog space and remove unnecessary widgets and graphics. You want people to be comfortable spending time on your blog so they read more content. The more they read, the more they can be pushed towards the affiliate products you are promoting. Be sure to make your blog easy to read by using fonts and colors that look nice and have a good amount of contrast.
<br><br>Make use of inbound, external links to optimize search engine results. Link to people you know and request them to link to you, as well. Make use of other pages by writing good quality comments and in the review section, as well. Encourage others to visit your site. Linking to other sites can result in the traffic you desire and encourage better placement in real-time searches.
<br><br>Consider search engine optimization as a way to make your way to internet marketing success. Search engine optimization uses search engine algorithms to your advantage and boosts your website's page rankings through custom content. This means your website will have greater exposure and you'll reap the benefits of increased traffic.
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<br><br>Start from the top. You likely will not be able to tackle your entire website for optimization in a week, let alone a day. Begin by working with your top ranked pages, and move down from there. Optimizing them all will bring your site ranking upwards as a whole, though the most popular pages will be the ones to bring you the most hits from optimization anyway.
<br><br>If your product is information, grammar and Spelling really do count, especially. Have someone proof-read your entire site to avoid embarrassing errors. They can result in unintended meanings and confusion over exactly what you are selling and what the terms and guarantees are, even though not only do mistakes make your work look less professional.
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<br><br>Know your competition. Every business has its competition, and the best way to stay ahead of them is with knowledge. Check out their websites, and see how yours measures up. It can also be helpful to do keyword searches for the product or service you offer. If your competition is showing higher on the search results page, you can take steps to figure out why.
<br><br>One key component of proper search engine optimization is to create a sitemap that contains links to every page of your website. This allows search engine spiders to easily navigate your site, often resulting in more of your pages getting indexed. Not only that, but a well designed sitemap can help your visitors quickly find the information that they need.
<br><br>If you have a link within your text, ensure that it's surrounded by text that makes sense. Explain what you'll get when you click through to the link so that both your search and readers engine spiders will see the link as being natural and making sense. If they don't know what lies on the other side, people won't click a link!
<br><br>Page rank isn't the end-all and be-all of search engine optimization. It's quite possible for a site with low page rank to be higher on a search engine results page than a site with a higher rank. What is key is the content of the page, its keywords, inbound and outbound links, and proper SEO.
<br><br>After you've run through your website with all the automated tools, it's time to do some manual inspections as well. Install the browsers that are likely to view your website and check it out in each. View it on a Mac and a PC, a laptop and a mobile phone. Don't forget a tablet or two! Don't forget to try different screen resolutions, too. If they can't see it as it's intended, there's no point in driving traffic to your site!
<br><br>A very shallow directory structure can easily improve your site's ranking on the results pages of major search engines. A shallow directory structure is one that contains only the bare minimum number of sub-folders. Sub-folders decrease the site's efficiency and make it more difficult to search engine spiders to accurately assess your site's relevancy score.
<br><br>If you have content that is of the highest quality, you will surely attract more people and get more attention from the search engines. Content that is just a keyword packed rehash of old news is not desirable to anyone. If your content is poor, the only way it will get any attention is if you fill it with manually built links, and that's extremely time-consuming.
<br><br>In order to find the best results for what you are looking for when using a search engine, it is important to not use too many words. The more words that you type into the search bar, the more specific that search has become and will hide many valuable options from you.
<br><br>The best way to make the most of SEO is to build incoming links that are solid, write a great title and META description, be sure your internal linking structure is strong, keep your content quality level extremely high, and don't worry too much about the keyword density level. You will see your rankings in the search engines climb if you do all of these things.
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